Building toward technology that works for the people it's meant to serve.
Choix Labs is the studio for human-centered AI.
Most teams can ship AI. Far fewer can tell whether it actually works for the people using it. Choix Labs closes the gap between what AI can do and what people actually need.
Through Choix Labs, I help founders, product teams, and businesses answer that question by building the evaluation frameworks, research, and human-centered design that decide whether an AI product earns trust or just demos well.
Software & Frameworks
Most teams measure their AI with benchmarks that don't reflect what their users actually need, so they ship with confidence, then watch it break in the real world. My frameworks and tools include methods proven in clinical settings where mistakes weren't an option, they show you what your model is really doing before your users find out the hard way.
Advisory
You can ship a new product experience in a week. Knowing whether it's good enough to provide value for people is the part most teams have no rigorous way to answer. I help founders and product leaders close that gap fast: what's actually broken, what to fix first, and how to ship AI experiences your users rely on instead of abandon.
Ecosystem
My thoughts and learnings on AI quality, human intent, and where this is all going. Essays, talks, and courses (including UX for AI at NYU Tandon) that thousands of builders and leaders already follow to stay ahead of the frontier.
Ready to build AI people need?
Whether you need evaluation frameworks, research leadership, or software for your AI roadmap, let's talk.
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